Google Ads Video Answers

Ajay’s meeting with a client who’s considering YouTube advertising. The client wants to better understand why users choose YouTube. Ajay shares information on YouTube’s extensive reach and the opportunity it provides for users to connect with a community. What are two other reasons users choose YouTube? (Choose two.)

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  • Users can create videos from Google’s vast libraries of stock footage.
  • It allows users to upload videos for a nominal fee.
  • Users can connect with creators directly.
  • Its free-trial period can be extended upon request.
  • It showcases rich and diverse content. 

Download Google Ads Video Certification Exam Answers (PDF)

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Google Ads Video Answers

Mina owns a high-end fashion boutique and has seen success with YouTube advertising over the past year. She’s uncertain which type of bidding she should choose for her TrueView for action campaign. She has a year’s worth of conversion data, but she’s not comfortable with that cost-per-acquisition. Which bidding type would be best in this scenario?

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Target conversion share Min cost-per-conversion Target cost-per-conversion Max Conversions Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

What are the four video ad sequencing frameworks advertisers can use to tell great stories on YouTube?

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Teaser, Premise, Promotion, Attraction Bumper, Trailer, Banner, Cross-Promotion Demographic, Device, Conversion, Goal Signals, Context, Sequence, Immersion Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

Which elements are used to build a Custom Affinity audience?

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Calculations, returns, website SSL, and app store visits Preferences, visits, website FTP, and total app updates App downloads, tours, website LAN, and app user permissions Keywords, places, website URLs, and app downloads Download Google Ads Video Certification Exam Answers (PDF)

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