- Users can create videos from Google’s vast libraries of stock footage.
- It allows users to upload videos for a nominal fee.
- Users can connect with creators directly.
- Its free-trial period can be extended upon request.
- It showcases rich and diverse content.
Justine’s client is almost ready to get started with YouTube advertising. They’ve asked her to identify the business outcomes YouTube can deliver, to ensure they’ll achieve what they’re after with their campaign. Which business outcomes can YouTube deliver for her client?
Listening, monitoring, following up Identity, recommendation, meaning Verification, confirmation, response Awareness, consideration, action Download Google Ads Video Certification Exam Answers (PDF)
When it comes to driving action, you should focus on audiences with the strongest level of intent. Which of these “lowest funnel” audiences is comprised of users who’ve already interacted with your brand, but for some reason didn’t convert?
In-Market Audiences Similar Audiences Custom Intent Audiences for YouTube Remarketing or Customer Match Download Google Ads Video Certification Exam Answers (PDF)
YouTube Analytics can show you the aggregated totals of the minutes people spent viewing a video over time. Which report provides this information?
The watch time report The view retention report The version view report The demographic report Download Google Ads Video Certification Exam Answers (PDF)