- In-Market audiences
- Custom Affinity audiences
- Life Events audiences
- Demographics audiences
- Custom Intent audiences
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Which marketer would be an ideal client for TrueView for action?
A marketer who wants to use custom intent audiences to deliver a customizable and consistent call-to-action, driving clicks and website actions. A business that wants to ensure brand impact and leverage the power of video by using Target Outranking Share bidding. A company that uses Target ROAS (return on ad spend) bidding and wants to make sure […]
Miranda, a Google video specialist, is recommending YouTube to an advertiser who’s looking to drive direct response objectives. With over two billion logged-in monthly users and the highest viewability and audibility on the web at 95%, YouTube is a place to drive action. What else makes YouTube ideal for driving action?
Over 40% of global shoppers purchased products they discovered on YouTube. Over 60% of global shoppers purchased products they discovered on YouTube. Over 80% of global shoppers purchased products they discovered on YouTube. Over 70% of global shoppers purchased products they discovered on YouTube. Download Google Ads Video Certification Exam Answers (PDF)
When it comes to driving action, you should focus on audiences with the strongest level of intent. Which of these “lowest funnel” audiences is comprised of users who’ve already interacted with your brand, but for some reason didn’t convert?
In-Market Audiences Similar Audiences Custom Intent Audiences for YouTube Remarketing or Customer Match Download Google Ads Video Certification Exam Answers (PDF)