- Two seconds
- According to Google, there’s no average length for this metric in bumper ads.
- Four seconds
- One second
Ads that include the product on-screen had higher ad recall. Stronger brand response is found from ads that are viewable only, as compared to ads that are viewable and audible. Ads with a person speaking directly to camera had lower ad recall. Text slides, subtitles, and voiceovers are associated with higher brand awareness. Six-second ads on YouTube […]
Engagement and drop-off Bounce rate and sessions Traffic source and device Date of visit and restarts Download Google Ads Video Certification Exam Answers (PDF)
As it offers the most attentive audience and proven results, YouTube is becoming advertisers’ first choice for building their brands. What’s another reason advertisers choose YouTube?
YouTube campaigns require no management. YouTube is powered by Google data and tools. YouTube refunds advertising spend if no conversion goals are met. YouTube has the smallest number of advertisers in each vertical. Download Google Ads Video Certification Exam Answers (PDF)