Google Ads Video Answers

What’s a key benefit of TrueView for reach?

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  • It helps advertisers maximize views.
  • Its billing method is based on cost-per-view (CPV).
  • It optimizes for impressions instead of views.
  • It’s billed if the viewer watches 30 seconds of the ad.

Download Google Ads Video Certification Exam Answers (PDF)

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Google Ads Video Answers

How can Google’s Custom Affinity audience signals help an advertiser connect with their target audience?

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By reaching people who have recently experienced a major change in lifestyle. By reaching a one-of-a-kind audience to deliver a niche message at scale. By reaching people based on demographics, such as age and where they live. By reaching people based on their consumption habits, such as where they shop or eat. ​ Download Google Ads Video Certification […]
Google Ads Video Answers

Google created the ABCDs of YouTube to provide advertisers with a set of guidelines to follow to develop high-impact creatives. You Attract users from the very beginning and Brand naturally. Lastly, you Direct them by stating clearly what you want them to do. Which recommendation did we leave out?

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Communicate with the viewer through third-party software. Coordinate secondary marketing channels to follow-up. Connect with the viewer through emotion and storytelling. Create a connection by placing a cookie on their device.   Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

Janice’s advertising agency landed a client who’d like to understand how media consumption habits have evolved, prior to spending their budget on YouTube. They’re mobile-focused and would like to know the percentage of YouTube watch-time that takes place on mobile devices. What percentage of YouTube watch-time is on mobile devices?

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25% of YouTube watch-time happens on mobile devices. 60% of YouTube watch-time happens on mobile devices. 75% of YouTube watch-time happens on mobile devices. Google does not share device watch-time metrics for YouTube. Download Google Ads Video Certification Exam Answers (PDF)

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