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Google Ads Video Answers

What’s a key benefit of TrueView for reach?

April 6, 2020Knowledge GlassComments Off on What’s a key benefit of TrueView for reach?
  • It helps advertisers maximize views.
  • Its billing method is based on cost-per-view (CPV).
  • It optimizes for impressions instead of views.
  • It’s billed if the viewer watches 30 seconds of the ad.

Download Google Ads Video Certification Exam Answers (PDF)

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Google Ads Video Answers

Which of YouTube’s consideration and interest ad formats enable advertisers to reach their audiences when they see interesting new content on the YouTube home feed?

April 6, 2020Knowledge Glass

Bumper ads Video masthead TrueView discovery ads TrueView in-stream ads Download Google Ads Video Certification Exam Answers (PDF)

Google Ads Video Answers

Ryan manages YouTube campaigns for a client who’s interested in how engaged his viewers are with his content. He’d really like to know when they’re dropping off, to make his calls-to-action are visible. Which YouTube Analytics report did Ryan share with his client?

January 27, 2021Knowledge Glass

The traffic sources report The audience retention report The device duration report The watch time report Download Google Ads Video Certification Exam Answers (PDF)

Google Ads Video Answers

Mina owns a high-end fashion boutique and has seen success with YouTube advertising over the past year. She’s uncertain which type of bidding she should choose for her TrueView for action campaign. She has a year’s worth of conversion data, but she’s not comfortable with that cost-per-acquisition. Which bidding type would be best in this scenario?

January 28, 2021Knowledge Glass

Target conversion share Min cost-per-conversion Target cost-per-conversion Max Conversions Download Google Ads Video Certification Exam Answers (PDF)

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What’s a key benefit of TrueView in-stream?
What’s a key benefit of bumper ads?

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