Google Ads Video Answers

What’s a key benefit of TrueView for reach?

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  • It helps advertisers maximize views.
  • Its billing method is based on cost-per-view (CPV).
  • It optimizes for impressions instead of views.
  • It’s billed if the viewer watches 30 seconds of the ad.

Download Google Ads Video Certification Exam Answers (PDF)

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Google Ads Video Answers

Which TrueView ad format is billed by CPA?

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TrueView for reach TrueView for action TrueView discovery TrueView in-stream Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

Aside from conversion tracking, what’s a requirement for using store visits?

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The advertiser must have at least 10 video ads currently in their account. The advertiser must have at least 25 employees at each listed location. The advertiser must have multiple physical locations in eligible countries. The advertiser must spend $50,000 on Google Ads and YouTube monthly. Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

Following the ABCD framework, what’s one way to attract viewers and give them a reason to watch an ad?

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Invest in high-end camera systems to shoot video ad segments. Use bright colors and loud noises to capture attention in the first five seconds. Hire a professional writer to craft the scripts for your YouTube campaigns. Front-load the story arc by opening the ad with impact and grabbing their attention. Download Google Ads Video Certification Exam Answers (PDF)

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