- By reaching people who have recently experienced a major change in lifestyle.
- By reaching people based on where they shop or eat.
- By reaching people who are subscribed to channels related to their products.
- By reaching people performing searches with the intent to buy or searching for competitive products.
Which of YouTube’s consideration and interest ad formats are skippable ads, bought on a cost-per-view basis?
Outstream video ads TrueView in-stream ads Customer Match ads TrueView discovery ads Download Google Ads Video Certification Exam Answers (PDF)
Dan owns a farm supply store that sells plows to farmers. His suppliers released a new plow, and he wants to get the word out to his existing customers using Google Ads. He’s got the information needed to create a Customer Match audience, but he’s not sure where he needs to upload this information. Where does Dan upload customer information, such as e-mail addresses, to start the Customer Match process?
Google Play and Display Pack 360 Google Drive and YouTube Premium Google Ads and Display & Video 360 Google Lens and Search & Display Download Google Ads Video Certification Exam Answers (PDF)
Lori manages digital marketing for a travel agency and believes YouTube could help the company reach a wider audience. She told her employer that users choose YouTube for the rich and diverse content, and because it lets them directly engage the creators they care about. What other reason can Lori provide for why users choose YouTube?
Users can watch videos when offline. Users can connect with a community. Users pay only for videos they watch. Users get free cable television access. Download Google Ads Video Certification Exam Answers (PDF)