- By reaching people who have recently experienced a major change in lifestyle.
- By reaching people based on where they shop or eat.
- By reaching people who are subscribed to channels related to their products.
- By reaching people performing searches with the intent to buy or searching for competitive products.
TrueView for action ad formats use Smart Bidding to optimize for specific website actions. To do this, what must be enabled in your Google Ads account?
Machine learning Ad recommendations Conversion tracking Automatic payments Download Google Ads Video Certification Exam Answers (PDF)
Front-load the story arc, focus on framing, and use familiar faces. Use fast pacing of video, frequent use of audio, and free giveaways. Promise a deal, argue for value, and make an appeal or demand. Use the psychology of viewer, power of recall, and proper time for action. Download Google Ads Video Certification Exam Answers (PDF)
Lori manages digital marketing for a travel agency and believes YouTube could help the company reach a wider audience. She told her employer that users choose YouTube for the rich and diverse content. What two other reasons can Lori provide for why users choose YouTube? (Choose 2.)
Users can search for specific job opportunities. Users can directly engage with the creators they care about. Users can connect with a community. Users can search for specific ads. Download Google Ads Video Certification Exam Answers (PDF)