- By reaching people who have recently experienced a major change in lifestyle.
- By reaching a one-of-a-kind audience to deliver a niche message at scale.
- By reaching people based on demographics, such as age and where they live.
- By reaching people based on their consumption habits, such as where they shop or eat.
YouTube can help advertisers achieve three important business outcomes: awareness, consideration, and action. Which is a result driven by a YouTube advertising campaign to achieve action?
Unique reach Ad recall Online conversions Purchase intent Download Google Ads Video Certification Exam Answers (PDF)
To assist advertisers using YouTube, Google created a set of recommendations based on successful campaigns, known as the ABCDs.
Match each recommendation with its meaning. Be clear on what the audience should do. Open YouTube ads with impact. Tap into emotion, audio, and pacing. Brand naturally and with purpose. Direct (1) Connect (3) Attract (2) Brand (4) Download Google Ads Video Certification Exam Answers (PDF)
Jasmine’s client is interested in adding YouTube to their online marketing strategy. They’d like a first-party data audience solution that lets them find new customers who share characteristics with their existing ones. What would be the ideal first-party data audience solution for this client?
Remarketing via Google Tags Customer Match audience Custom Intent audience Similar Audiences Download Google Ads Video Certification Exam Answers (PDF)