- By reaching people who have recently experienced a major change in lifestyle.
- By reaching a one-of-a-kind audience to deliver a niche message at scale.
- By reaching people based on demographics, such as age and where they live.
- By reaching people based on their consumption habits, such as where they shop or eat.
Justine’s client is almost ready to get started with YouTube advertising. They’ve asked her to identify the business outcomes YouTube can deliver, to ensure they’ll achieve what they’re after with their campaign. Which business outcomes can YouTube deliver for her client?
Listening, monitoring, following up Identity, recommendation, meaning Verification, confirmation, response Awareness, consideration, action Download Google Ads Video Certification Exam Answers (PDF)
YouTube masthead Bumper ads 30-second non-skippable TrueView for action Download Google Ads Video Certification Exam Answers (PDF)
To assist advertisers using YouTube, Google created a set of recommendations based on successful campaigns, known as the ABCDs.
Match each recommendation with its meaning. Be clear on what the audience should do. Open YouTube ads with impact. Tap into emotion, audio, and pacing. Brand naturally and with purpose. Direct (1) Connect (3) Attract (2) Brand (4) Download Google Ads Video Certification Exam Answers (PDF)