- By reaching people based on where they shop or eat.
- By reaching people who are subscribed to channels related to their products.
- By reaching people who are performing searches on the advertiser’s products.
- By reaching people who have recently experienced a major change in their lifestyle.
Following the ABCD framework, the direct component has three basic elements that, if possible, every YouTube video should include. You should give them direction and make the offer stand out. What third element of direct does the ABCDs of YouTube contain?
Include two different language translations. Edit the video ad to run in under five seconds. Make the call-to-action audible and visible. Re-purpose imagery and video assets. Download Google Ads Video Certification Exam Answers (PDF)
They’re a 15-second, skippable, in-stream ad format. They’re bought on a cost-per-view basis. They run outside of a video stream. They can be purchased through Google Ads or Google Preferred. Download Google Ads Video Certification Exam Answers (PDF)
TrueView discovery YouTube home feed Video masthead TrueView in-stream Download Google Ads Video Certification Exam Answers (PDF)