- By reaching people based on where they shop or eat.
- By reaching people who are subscribed to channels related to their products.
- By reaching people who are performing searches on the advertiser’s products.
- By reaching people who have recently experienced a major change in their lifestyle.
In the ABCD recommendations Google created for YouTube advertising, the A stands for attract and the B for brand. What do the C and D stand for?
Call-to-action and Disrupt Connect and Direct Callout and Distract Callout and Divert Download Google Ads Video Certification Exam Answers (PDF)
Debra met with a client to discuss adding YouTube to their online advertising strategy. She told them how Google data and tools can deliver the ideal mix of ad formats, inventory, audience, and measurement solutions to achieve the business outcomes they care about, including awareness and consideration. Which other business benefit can YouTube help them achieve?
Motivation: enticement, calls-to-action, engagement Morale: increased satisfaction, higher retention, approval Development: upgrades, pre-rolls, experimentation Action: online conversions, store visits, sales lift Download Google Ads Video Certification Exam Answers (PDF)
Think with Google can ask the audience directly if your idea is on track. Think with Google can browse case studies showing how past ad campaigns have succeeded. Think with Google can find the right nomenclature of trending search queries. Think with Google can discover the top questions their target audience is asking. Download Google […]