Google Ads Video Answers

Arturo has explained to a client who sells electronics that YouTube’s detailed demographic audiences can impact their advertising efforts. He knows detailed demographics help advertisers reach audiences based on quantifiable characteristics that matter to the client. What are two of these quantifiable characteristics? (Choose two.)

Knowledge GlassComments Off on Arturo has explained to a client who sells electronics that YouTube’s detailed demographic audiences can impact their advertising efforts. He knows detailed demographics help advertisers reach audiences based on quantifiable characteristics that matter to the client. What are two of these quantifiable characteristics? (Choose two.)
  • Past purchases
  • Music preference
  • Homeownership status
  • Device type
  • Household income

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Google Ads Video Answers

Which statement is true about non-skippable in-stream ads?

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Non-skippable in-stream ads are available on YouTube and advertiser websites. Non-skippable in-stream ads are most similar to ads shown on TV. Non-skippable in-stream ads are six-second ads that show before a video. Non-skippable in-stream ads are bought on target CPM or CPV through Google Preferred. Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

You want to use video ad sequencing frameworks. What’s one important data signal to keep in mind when creating your YouTube campaign?

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Unique User Past History User Intent Bounce Rate Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

What are the two types of bidding available for TrueView for action to help drive conversions? (Choose two.)

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Target return on ad spend Maximize conversions Enhanced cost-per-click Target cost-per-acquisition Target on-page position Download Google Ads Video Certification Exam Answers (PDF)