Google Ads Video Answers

Arturo has explained to a client who sells electronics that YouTube’s detailed demographic audiences can impact their advertising efforts. He knows detailed demographics help advertisers reach audiences based on quantifiable characteristics that matter to the client. What are two of these quantifiable characteristics? (Choose two.)

April 6, 2020Knowledge GlassComments Off on Arturo has explained to a client who sells electronics that YouTube’s detailed demographic audiences can impact their advertising efforts. He knows detailed demographics help advertisers reach audiences based on quantifiable characteristics that matter to the client. What are two of these quantifiable characteristics? (Choose two.)

Past purchases
Music preference
Homeownership status
Device type
Household income

Download Google Ads Video Certification Exam Answers (PDF)

Google Ads Video Answers

Google created the ABCDs of YouTube to provide advertisers with a set of guidelines to follow to develop high-impact creatives. You Attract users from the very beginning and Brand naturally. Lastly, you Direct them by stating clearly what you want them to do. Which recommendation did we leave out?

January 28, 2021Knowledge Glass

Communicate with the viewer through third-party software. Coordinate secondary marketing channels to follow-up. Connect with the viewer through emotion and storytelling. Create a connection by placing a cookie on their device. Download Google Ads Video Certification Exam Answers (PDF)

Google Ads Video Answers

What can YouTube Analytics tell you about what people are watching on your client’s channel?

April 6, 2020Knowledge Glass

Real-time views and watch-time Return visits and search history Ads chosen and replays Referrer and preferred category Download Google Ads Video Certification Exam Answers (PDF)

Google Ads Video Answers

TrueView for action ad formats use Smart Bidding to optimize for specific website actions. To do this, what must be enabled in your Google Ads account?

April 6, 2020Knowledge Glass

Machine learning Ad recommendations Conversion tracking Automatic payments Download Google Ads Video Certification Exam Answers (PDF)

As a YouTube creator, Kieran can reach over two billion active users each month and use platform innovations to generate content that meets users’ needs. YouTube gives him the freedom to express himself, find new opportunities, and make a living while he does it. How does YouTube help creators earn a living?

Annilee has a client who wants to choose YouTube audiences that will increase consideration of their products when customers are ready to buy. She knows YouTube has two specific audience solutions that can help her accomplish this for the client. What are the two audience solutions? (Choose two.)

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Google created the ABCDs of YouTube to provide advertisers with a set of guidelines to follow to develop high-impact creatives. You Attract users from the very beginning and Brand naturally. Lastly, you Direct them by stating clearly what you want them to do. Which recommendation did we leave out?

What can YouTube Analytics tell you about what people are watching on your client’s channel?

TrueView for action ad formats use Smart Bidding to optimize for specific website actions. To do this, what must be enabled in your Google Ads account?