Google Ads Video Answers

Arturo has explained to a client who sells electronics that YouTube’s detailed demographic audiences can impact their advertising efforts. He knows detailed demographics help advertisers reach audiences based on quantifiable characteristics that matter to the client. What are two of these quantifiable characteristics? (Choose two.)

Knowledge GlassComments Off on Arturo has explained to a client who sells electronics that YouTube’s detailed demographic audiences can impact their advertising efforts. He knows detailed demographics help advertisers reach audiences based on quantifiable characteristics that matter to the client. What are two of these quantifiable characteristics? (Choose two.)
  • Past purchases
  • Music preference
  • Homeownership status
  • Device type
  • Household income

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Google Ads Video Answers

Leigh’s meeting a makeup distributor ready to launch a new line of mascara. She’s convinced them to use YouTube to spread their messaging and believes Customer Match, which uses customer data provided for marketing purposes, is the right audience solution for their effort. But the client is confused about how the Customer Match process works. Leigh breaks it down into a three-step process to make it easier to understand. What’s the three-step Customer Match process?

Knowledge Glass

Parse data, format files, and create reports Upload data, match the data, and create audience lists Create fields, file translation, and input customer roles Categorize inputs, distribute values, and assign traits Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

Which TrueView ad format is optimized for product awareness?

Knowledge Glass

TrueView for reach TrueView for action TrueView in-stream TrueView discovery Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

For TrueView for action, which three events can make up an online conversion?

Knowledge Glass

Visits, video downloads, user referrals Likes, subscriptions, user comments Repeat views, engagement time, loads Clicks, video engagement, impressions Download Google Ads Video Certification Exam Answers (PDF)