- YouTube drives actions focused on apps, website activity, lead generation, and offline store visits.
- YouTube drives action based on bounce rates, return visits, scanned items, and cookie delivery.
- YouTube drives actions focused on upselling, reselling, barter dealing, and price-matching sales.
- YouTube drives action based on the time of visit, page views, downloads, and IP address lookups.
As an advertising director for a marketing firm, Glenda uses YouTube ads to reach her audiences while they’re in their “Personal Primetime.” When is she trying to reach her audience?
In highly engaged moments when her audience is at home, not distracted by the world around them. In highly engaged moments when her audience needs YouTube content that’s general and popular. In moments when her audience is engaged in content delivered at night, similar to when they watch TV. Download Google Ads Video Certification Exam […]
Following the ABCD framework, what’s one way to attract viewers and give them a reason to watch an ad?
Invest in high-end camera systems to shoot video ad segments. Use bright colors and loud noises to capture attention in the first five seconds. Hire a professional writer to craft the scripts for your YouTube campaigns. Front-load the story arc by opening the ad with impact and grabbing their attention. Download Google Ads Video Certification Exam Answers (PDF)
Which one of Google’s data-driven marketing tools is a collection of case studies from Google’s best advertising campaigns?
Google Campaign Archive Google Trends Google Surveys Think with Google Download Google Ads Video Certification Exam Answers (PDF)