Your company’s purpose is found by combining your buyer personas together into a single company persona. Your company’s purpose describes the culture your employees experience while buyer personas describe your company’s responsibility to customers. The people who buy from your company (personas) are the only ones who understand the mission your company is trying to […]
The company’s mission The company’s values What customers say about the company The way employees behave when unsupervised Download HubSpot Inbound Certification Exam Answers (PDF)
To capture a visitor’s information via a form To deliver an offer that a business is promoting To promote an offer on a website page, blog post or email To help nurture leads in order to turn them into customers Download HubSpot Inbound Certification Exam Answers (PDF)