Fill in the blank. _________ of consumers have discontinued communications with a company because of irrelevant promotions or messages.

What is the role of “back office” teams (accounting, legal, etc.) in creating buyer personas?

Back office teams don’t need to be involved in creating buyer personas, but they should understand and accept the finished personas. Back office teams often have key insights to offer during the creation process and should be invited to help create your buyer personas. Back office teams should own the buyer persona creation process because […]

True Or False? If One Horizon Begins To Underperform, You Should Reallocate Resources To Those Initiatives Until They Start Performing Well.

True False Download HubSpot Inbound Certification Exam Answers (PDF)

How can thinking of your business as a flywheel improve the handoff between sales and services?

By merging the sales and services teams into a single team By giving more visibility into the steps involved to make the handoff go smoothly By having salespeople take on post-sale responsibilities By providing more granular reporting during the sales process Download HubSpot Inbound Certification Exam Answers (PDF)