True Or False? An Effective Conversion Path Must Include A Landing Page.

Fill in the blank: During the attract stage of the inbound methodology, an inbound business focuses on __________________. (Choose all that apply.)

becoming a trusted advisor to a prospect attracting prospects and customers through relevant and helpful content immediately adding value to a prospect’s buyer’s journey exceeding a prospect’s expectations in the buying process so that they’ll want to tell their friends and family about your company Download HubSpot Inbound Certification Exam Answers (PDF)

Why Do The Inbound Principles Exist?

The principles define inbound The principles can be used instead of the methodology The principles connect the methodology with the resources of inbound The principles are aspirational goals Download HubSpot Inbound Certification Exam Answers (PDF)

Fill In The Blank: When Optimizing Your Content For Clarity, Your Goal Is To ______________.

Leverage the strengths of a given channel and remove its weaknesses Leverage the strengths of a given channel and mitigate its weaknesses Leverage the weaknesses of a given channel with content Leverage the strengths and weaknesses of a given channel Download HubSpot Inbound Certification Exam Answers (PDF)