The process of building relationships with prospects with the goal of earning their business when they’re ready. A marketing effort focused on engaging with only your leads in a way that encourages them to progress toward a specific action. A marketing effort focused on engaging with your leads and customers in a way that encourages […]
Happy customers generate more customers through word-of-mouth recommendations. Word-of-mouth from unhappy customers can prevent potential customers from buying. Happy customers are more likely to become repeat customers. All of the above Download HubSpot Inbound Certification Exam Answers (PDF)