What could a marketer use in the engage stage to engage with different segments of their audience?

Fill In The Blanks: You ________ Have To Provide The _________ Right Response, Before Delivering The __________ Correct Information.

Never, emotionally, factually Often, emotionally, factually Rarely, emotionally, factually Don’t, factually, emotionally Download HubSpot Inbound Certification Exam Answers (PDF)

If a sales rep is speaking with a specific person and discovers that the person doesn’t exactly match their assigned persona, what should the sales rep do?

Rely on the information in the persona and ignore apparent differences. Personas often contain information that people don’t know about themselves and should be trusted over anything the individual person says. Focus on serving the person using the information they provide even if it doesn’t match the persona. If the same discrepancy comes up repeatedly, […]

Which of the following is NOT a “job dimension” that Jobs Theory might uncover?

Demographic information Functional requirements Financial requirements Personal identity Download HubSpot Inbound Certification Exam Answers (PDF)