True Or False? When You Standardize, You’re Creating A Single Standard Answer That Has No Variations.

What Is The Relationship Of Funnels And Flywheels To Each Other?

The flywheel replaces all funnels. A flywheel and a funnel represent the same basic premise. Individual funnels can be interconnected within a flywheel. Creating a flywheel is the first step in developing a robust funnel. Download HubSpot Inbound Certification Exam Answers (PDF)

True Or False? Every Business Exists Primarily To Create Profits?

True – A business might have other goals it wants to achieve, but its leaders must be focused on profits first in order to achieve those other goals. True – A business only exists to create profits for the people it employs. False – Although most businesses have to generate profits in order to sustain […]

What is the role of “back office” teams (accounting, legal, etc.) in creating buyer personas?

Back office teams don’t need to be involved in creating buyer personas, but they should understand and accept the finished personas. Back office teams often have key insights to offer during the creation process and should be invited to help create your buyer personas. Back office teams should own the buyer persona creation process because […]