In the engage stage what do you collect from an individual?

What Is The Definition Of Lead Nurturing?

The process of building relationships with prospects with the goal of earning their business when they’re ready. A marketing effort focused on engaging with only your leads in a way that encourages them to progress toward a specific action. A marketing effort focused on engaging with your leads and customers in a way that encourages […]

What Is The Goal Of The Identify Phase Of An Inbound Sales Strategy?

To identify good-fit leads from within the large pool of available prospects. To identify the goals and challenges of specific prospects. To identify the ways your product or service can benefit people who match your buyer personas. To identify ways to differentiate your offering from your chief competitors’ offerings. Download HubSpot Inbound Certification Exam Answers (PDF)

Which Of The Following Best Describes A Buyer Persona?

A description of your ideal buyer that sounds like it’s talking about an individual person but is based on aggregated information about your target market. An individual prospect that your company has identified as a good fit for your offering who will likely be receptive to outreach from your teams. A list of demographic information […]