- The number of people represented by that persona that they need to bring to the website each month
- How the persona finds answers to problems and how they prefer to be communicated with
- The persona’s first name and email address so that they can be sent personalized marketing emails
- The size of the target market represented by each persona
True False Download HubSpot Inbound Certification Exam Answers (PDF)
60% Of A Buyer’s Purchase Decision Has Already Been Made Before Even Talking To A Sales Representative. What Does That Mean For Inbound Sales?
Sales representatives must evolve their selling to keep up with customers’ buying habits. Buyers are more educated, so there’s less work for the sales representatives. Sales representatives need to push and sell harder to convince buyers to make the right decision. Sales representatives should keep this in mind, but this doesn’t change the way the […]
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