HubSpot Inbound Certification

What Is The Purpose Of The Delight Stage Of The Inbound Methodology?

Knowledge GlassComments Off on What Is The Purpose Of The Delight Stage Of The Inbound Methodology?
  • To exceed expectations
  • To provide an outstanding experience every time a prospect or customer interacts with your company
  • To go the extra step to ensure a prospect or customer accomplishes what they set out to do
  • All of the above

Download HubSpot Inbound Certification Exam Answers (PDF)

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HubSpot Inbound Certification

What is the role of “back office” teams (accounting, legal, etc.) in creating buyer personas?

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Back office teams don’t need to be involved in creating buyer personas, but they should understand and accept the finished personas. Back office teams often have key insights to offer during the creation process and should be invited to help create your buyer personas. Back office teams should own the buyer persona creation process because […]
HubSpot Inbound Certification

According To Jobs Theory, Which Of The Following Is An Example Of A Job Story?

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Our customers buy our product because it helps them feel more confident in social situations. When I’m on my way to work, I want a quick and easy breakfast so that I can finish eating before I get to work and not get hungry again until after my first meeting of the day. XYZ, Inc., […]
HubSpot Inbound Certification

Which Is True About Content And Its Relationship With The Inbound Methodology?

Knowledge Glass

Content is needed to attract people to your site. Content is needed to attract visitors and convert them into leads. Content is needed to close leads into customers and turn customers into promoters. All of the above Download HubSpot Inbound Certification Exam Answers (PDF)