True Or False? When Starting Out, Make Sure You Are Engaging With Customers On Every Single Social Media Channel.

What Is The Purpose Of The Delight Stage Of The Inbound Methodology?

To exceed expectations To provide an outstanding experience every time a prospect or customer interacts with your company To go the extra step to ensure a prospect or customer accomplishes what they set out to do All of the above Download HubSpot Inbound Certification Exam Answers (PDF)

What is the role of “back office” teams (accounting, legal, etc.) in creating buyer personas?

Back office teams don’t need to be involved in creating buyer personas, but they should understand and accept the finished personas. Back office teams often have key insights to offer during the creation process and should be invited to help create your buyer personas. Back office teams should own the buyer persona creation process because […]

Which Of The Following Is A Problem With Thinking Of Your Business As A Funnel?

Movement through a funnel immediately stops when things stop flowing into the top of the funnel. The shape of a funnel doesn’t match the actual shape of a conversion chart. There are many different kinds of funnels, each with its own shape. When you pour liquid into a funnel, some of the liquid will stick […]