HubSpot Inbound Certification

What Is The Relationship Of Funnels And Flywheels To Each Other?

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  • The flywheel replaces all funnels.
  • A flywheel and a funnel represent the same basic premise.
  • Individual funnels can be interconnected within a flywheel.
  • Creating a flywheel is the first step in developing a robust funnel.

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HubSpot Inbound Certification

What Is The Definition Of Lead Nurturing?

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The process of building relationships with prospects with the goal of earning their business when they’re ready. A marketing effort focused on engaging with only your leads in a way that encourages them to progress toward a specific action. A marketing effort focused on engaging with your leads and customers in a way that encourages […]
HubSpot Inbound Certification

What Kinds Of Information Does Your Customer Service Team Likely Need Included In Each Persona?

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They’re service level agreement (SLA) when serving people who match that persona. The percentage of your customer base represented by that persona. The persona’s full contact information and purchasing history so they know how to respond to service calls from them. The parts of your offering that the persona likes most and least. Download HubSpot […]
HubSpot Inbound Certification

True Or False? An Inbound Sales Strategy Aims To Connect With Buyers When They’re In The Decision Stage Of The Buyer’s Journey.

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True False Download HubSpot Inbound Certification Exam Answers (PDF)

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