- All departments
- Just marketing
- Just marketing and sales
- All customer-facing departments
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True Or False? Every Customer Has To Have A Fantastic Experience In Order For Your Company’s Flywheel To Accelerate.
True – Even a single unhappy customer will scare away potential customers, so you need to hold your teams to a standard of pleasing every single customer they work with. True – If you aren’t providing a flawless customer experience to every one of your customers, you aren’t operating a flywheel company. False – Not […]
Marketing should create your buyer personas because they have the most data about prospects. Services should create your personas because they have the most data about customers. Your executive leadership should create your buyer personas because they best understand the company vision. Anybody who interacts with your customers, directly or indirectly, should be invited to […]