Which Departments Should Be Involved In Creating Content?

True Or False? If One Horizon Begins To Underperform, You Should Reallocate Resources To Those Initiatives Until They Start Performing Well.

True False Download HubSpot Inbound Certification Exam Answers (PDF)

Which of the following is the best way to align a company’s employees around a single purpose?

Defining a culture that encourages employees to focus on fulfilling the company’s purpose Holding regular training sessions to remind employees what the company’s purpose is and teach them what they need to do to fulfill it Having a randomly selected employee recite the company’s purpose verbatim at the beginning of every meeting Adding the company […]

If A Salesperson Is Speaking With A Specific Person And Discovers That The Person Doesn’t Exactly Match Their Assigned Persona, What Should The Salesperson Do?

Rely on the information in the persona and ignore apparent differences. Personas often contain information that people don’t know about themselves and should be trusted over anything the individual person says. Focus on serving the person using the information they provide even if it doesn’t match the persona. If the same discrepancy comes up repeatedly, […]