You’ve Been Tasked With Helping To Research Your Organization’s Buyer Persona. Your Boss Asks You To Reach Out To A Few Good And Bad Customers. Is This The Right Approach?
Yes, you should try to interview all types of customers. That way you’ll have a better idea of the ideal buyer you’re trying to market and sell to. Yes, interview as many current customers as you possibly can. You should avoid reaching out to prospects since they haven’t used your product/service. No, you shouldn’t be […]
A knowledge base A notepad A CRM system An email provider Download HubSpot Inbound Certification Exam Answers (PDF)
Lead scoring Targeted content Marketing qualification matrix Multi-channel Download HubSpot Inbound Certification Exam Answers (PDF)