True or false? The buyer’s journey is only used by your marketing team.

Which Of The Following Is A Problem With Thinking Of Your Business As A Funnel?

Movement through a funnel immediately stops when things stop flowing into the top of the funnel. The shape of a funnel doesn’t match the actual shape of a conversion chart. There are many different kinds of funnels, each with its own shape. When you pour liquid into a funnel, some of the liquid will stick […]

What Is Jobs Theory?

framework for defining internal job titles and descriptions. The idea that a company should only have as many employees as it has “vital, relevant jobs”? to do. A method for understanding why people buy certain products and services. A management system created by Steve Jobs. Download HubSpot Inbound Certification Exam Answers (PDF)

What Is Social Listening?

The step you take to have conversations with individuals talking about your industry, brand, products, and services. The method of actively looking for mentions and conversations that pertain to your brand, products, hashtags, and more. How you track, analyze, and respond to conversations across the internet. A method of changing art, music, governments, and businesses. […]