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HubSpot Inbound Certification

True or false? The buyer’s journey is only used by your marketing team.

April 14, 2020Knowledge GlassComments Off on True or false? The buyer’s journey is only used by your marketing team.
  • True
  • False

Download HubSpot Inbound Certification Exam Answers (PDF)

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HubSpot Inbound Certification

If a sales rep is speaking with a specific person and discovers that the person doesn’t exactly match their assigned persona, what should the sales rep do?

April 14, 2020Knowledge Glass

Rely on the information in the persona and ignore apparent differences. Personas often contain information that people don’t know about themselves and should be trusted over anything the individual person says. Focus on serving the person using the information they provide even if it doesn’t match the persona. If the same discrepancy comes up repeatedly, […]

HubSpot Inbound Certification

How does your company’s purpose affect “back office” teams (accounting, legal, etc.)?

April 14, 2020Knowledge Glass

Your back office teams should define and maintain your company’s purpose and find ways to share it with the rest of the company. Back office teams should find ways to make sure accounting processes, legal forms, etc. are focused on the needs of your customers. Back office teams should be aware of your company’s purpose […]

HubSpot Inbound Certification

Which Of The Following Is A Problem With Thinking Of Your Business As A Funnel?

April 14, 2020Knowledge Glass

Movement through a funnel immediately stops when things stop flowing into the top of the funnel. The shape of a funnel doesn’t match the actual shape of a conversion chart. There are many different kinds of funnels, each with its own shape. When you pour liquid into a funnel, some of the liquid will stick […]

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Fill in the blank. _________ of customers will never do business with a company again after one negative experience.
True or false? Delight is only about the customer experience your service delivers.

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