True Or False? If One Horizon Begins To Underperform, You Should Reallocate Resources To Those Initiatives Until They Start Performing Well.

You Want To Improve Your Customer Experience Processes And Your Products To Ensure You’re Focused On Delight. Which Should You Do To Get The Largest, Most Representative Sample?

Collect survey responses Send emails Gather testimonials from your users Talk to team members Download HubSpot Inbound Certification Exam Answers (PDF)

Which of the following is the best way to align a company’s employees around a single purpose?

Defining a culture that encourages employees to focus on fulfilling the company’s purpose Holding regular training sessions to remind employees what the company’s purpose is and teach them what they need to do to fulfill it Having a randomly selected employee recite the company’s purpose verbatim at the beginning of every meeting Adding the company […]

How is your product’s “job to be done” tied to your customer’s personal identity?

Your customer wants your product to reflect what they believe about the world. You have to understand a customer’s personal identity in order to understand the job they’re hiring your product to do. By researching the job your product does, you’ll better understand the identity of your customer. By researching your customer’s personal identity, you’ll […]