True Or False? If One Horizon Begins To Underperform, You Should Reallocate Resources To Those Initiatives Until They Start Performing Well.

What Are The Steps Of Conversion Optimization?

Define your objective, form a hypothesis, design your tests, establish your baseline, analyze your data. Define your objective, establish your baseline, form a hypothesis, design your tests, and analyze your data. Analyze your data, design your tests, form a hypothesis, establish your baseline, define your objective. Form a hypothesis, analyze your data, establish your baseline, […]

What Kinds Of Information Does Your Sales Team Likely Need Included In Each Persona?

The size of the target market represented by each persona. The full name, title, and direct phone number of the persona so they can reach out and initiate a sales conversation. The goals and challenges the persona typically has that your product can help with. They’re quota for the number of sales they need to […]

In The Three Horizon Framework, What Does Horizon Two Symbolize?

The initiatives you to take to power short-term success The initiatives you take to power mid-term success The initiatives you take to power long-term success The initiatives you choose to omit or de-prioritize Download HubSpot Inbound Certification Exam Answers (PDF)