Fill In The Blank: The Inbound Methodology Is A ____________.

True Or False? Every Customer Has To Have A Fantastic Experience In Order For Your Company’s Flywheel To Accelerate.

True – Even a single unhappy customer will scare away potential customers, so you need to hold your teams to a standard of pleasing every single customer they work with. True – If you aren’t providing a flawless customer experience to every one of your customers, you aren’t operating a flywheel company. False – Not […]

True Or False? There Should Be One Person Who Is Tasked With Creating And Maintaining Your Buyer Personas.

True – You need to get input from as many people as possible, but you should have one person who is accountable for making sure personas are created and maintained. True – Having more than one person involved in the creation process can lead to inconsistencies within a single persona. False – If one person […]

What Are The Four Stages Of The Inbound Methodology?

Attract, Convert, Close, and Delight Awareness, Consideration, Decision, and Delight Find, Engage, Convert, and Nurture Identify, Connect, Explore, and Advise Download HubSpot Inbound Certification Exam Answers (PDF)