True Or False? Most Buyers Start Researching Potential Solutions Before They Meet With A Salesperson.

How does your company’s purpose affect “back office” teams (accounting, legal, etc.)?

Your back office teams should define and maintain your company’s purpose and find ways to share it with the rest of the company. Back office teams should find ways to make sure accounting processes, legal forms, etc. are focused on the needs of your customers. Back office teams should be aware of your company’s purpose […]

What Are The Steps For Creating A Conversion Path?

Attract, convert a lead, close a deal, and delight a customer. Create awareness, determine your end point, chart your course, and analyze. Create awareness, determine your end point, chart your course, build a ship, ahoy matey. Create awareness, chart your course, optimize, convert a qualified lead. Download HubSpot Inbound Certification Exam Answers (PDF)

When Designing Site Architecture And Navigation, Whose Experience Should Be The Primary Consideration?

The designer The visitor The marketer The salesperson Download HubSpot Inbound Certification Exam Answers (PDF)