Fill in the blank. _________ of customers will never do business with a company again after one negative experience.

If A Salesperson Is Speaking With A Specific Person And Discovers That The Person Doesn’t Exactly Match Their Assigned Persona, What Should The Salesperson Do?

Rely on the information in the persona and ignore apparent differences. Personas often contain information that people don’t know about themselves and should be trusted over anything the individual person says. Focus on serving the person using the information they provide even if it doesn’t match the persona. If the same discrepancy comes up repeatedly, […]

What are the principles of inbound? (Choose all that apply.)

Personalize for impact. Energize for consistency. Synergize for gratuity. Empathize for perspective. Download HubSpot Inbound Certification Exam Answers (PDF)

In The Three Horizon Framework, What Does Horizon One Symbolize?

The initiatives you to take to power short-term success The initiatives you take to power mid-term success The initiatives you take to power long-term success The initiatives you choose to omit or de-prioritize Download HubSpot Inbound Certification Exam Answers (PDF)