True — a business might have other goals it wants to achieve, but its leaders must be focused on profits first in order to achieve those other goals. True – A business only exists to create profits for the people it employs. False — businesses should not think about profits at all. Instead, they should […]
The process of building relationships with prospects with the goal of earning their business when they’re ready. A marketing effort focused on engaging with only your leads in a way that encourages them to progress toward a specific action. A marketing effort focused on engaging with your leads and customers in a way that encourages […]