Fill In The Blank: Inbound Marketing Represents A Fundamental Shift In The Way That Organizations Operate Because It Is ______-Centric.

True Or False? There Should Be One Person Who Is Tasked With Creating And Maintaining Your Buyer Personas.

True – You need to get input from as many people as possible, but you should have one person who is accountable for making sure personas are created and maintained. True – Having more than one person involved in the creation process can lead to inconsistencies within a single persona. False – If one person […]

What Are The Four Stages Of The Inbound Methodology?

Attract, Convert, Close, and Delight Awareness, Consideration, Decision, and Delight Find, Engage, Convert, and Nurture Identify, Connect, Explore, and Advise Download HubSpot Inbound Certification Exam Answers (PDF)

When Does The Engage Stage Of The Inbound Methodology Begin?

The engage stage begins when a purchase occurs. The engage stage begins when a customer leaves you. The engage stage begins when a prospect or customer takes a desired action. The engage stage begins when a prospect or customer proposes you give them a discount. Download HubSpot Inbound Certification Exam Answers (PDF)