Your company’s purpose is found by combining your buyer personas together into a single company persona. Your company’s purpose describes the culture your employees experience while buyer personas describe your company’s responsibility to customers. The people who buy from your company (personas) are the only ones who understand the mission your company is trying to […]
Leverage the strengths of a given channel and remove its weaknesses Leverage the strengths of a given channel and mitigate its weaknesses Leverage the weaknesses of a given channel with content Leverage the strengths and weaknesses of a given channel Download HubSpot Inbound Certification Exam Answers (PDF)
The flywheel replaces all funnels. A flywheel and a funnel represent the same basic premise. Individual funnels can be interconnected within a flywheel. Creating a flywheel is the first step in developing a robust funnel. Download HubSpot Inbound Certification Exam Answers (PDF)