- Voice of the customer
- Social listening
- Inbound services
- Customer personas
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What is the role of “back office” teams (accounting, legal, etc.) in creating buyer personas?
Back office teams don’t need to be involved in creating buyer personas, but they should understand and accept the finished personas. Back office teams often have key insights to offer during the creation process and should be invited to help create your buyer personas. Back office teams should own the buyer persona creation process because […]
True Or False? To Ensure That Search Engines Understand Your Website Page, It’s Necessary To Repeat Your Primary Keyword Throughout The Page Content Using The Same Wording And Phrasing.
True False Download HubSpot Inbound Certification Exam Answers (PDF)
Who Should Be Involved In Creating Your Buyer Personas?
Marketing should create your buyer personas because they have the most data about prospects. Services should create your personas because they have the most data about customers. Your executive leadership should create your buyer personas because they best understand the company vision. Anybody who interacts with your customers, directly or indirectly, should be invited to […]
