Which Of The Following Delight Terms Is Considered To Be Reactive To Your Customers’ Needs?

True Or False? There Should Be One Person Who Is Tasked With Creating And Maintaining Your Buyer Personas.

True – You need to get input from as many people as possible, but you should have one person who is accountable for making sure personas are created and maintained. True – Having more than one person involved in the creation process can lead to inconsistencies within a single persona. False – If one person […]

How does your company’s purpose affect “back office” teams (accounting, legal, etc.)?

Your back office teams should define and maintain your company’s purpose and find ways to share it with the rest of the company. Back office teams should find ways to make sure accounting processes, legal forms, etc. are focused on the needs of your customers. Back office teams should be aware of your company’s purpose […]

Which Departments Should Be Involved In Creating Content?

All departments Just marketing Just marketing and sales All customer-facing departments Download HubSpot Inbound Certification Exam Answers (PDF)