True — even a single unhappy customer will scare away potential customers, so you need to hold your teams to a standard of pleasing every single customer they work with. True — if you aren’t providing a flawless customer experience to every one of your customers, you aren’t operating a flywheel company. False — not […]
The number of people represented by that persona that they need to bring to the website each month. How the persona finds answers to problems, and how they prefer to be communicated with. The persona’s first name and email address so they can be sent personalized marketing emails. The size of the target market represented […]
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