What Are The Phases For The Inbound Sales Framework?

What is the relationship between a company’s profits and its purpose?

A company’s purpose is to generate profits. A company’s profits enable it to fulfill its purpose. A company’s profits distracts from its purpose. A company’s purpose drives profits. Download HubSpot Inbound Certification Exam Answers (PDF)

Fill In The Blank: When Optimizing Your Content For Clarity, Your Goal Is To ______________.

Leverage the strengths of a given channel and remove its weaknesses Leverage the strengths of a given channel and mitigate its weaknesses Leverage the weaknesses of a given channel with content Leverage the strengths and weaknesses of a given channel Download HubSpot Inbound Certification Exam Answers (PDF)

What is the role of “back office” teams (accounting, legal, etc.) in creating buyer personas?

Back office teams don’t need to be involved in creating buyer personas, but they should understand and accept the finished personas. Back office teams often have key insights to offer during the creation process and should be invited to help create your buyer personas. Back office teams should own the buyer persona creation process because […]