True — even a single unhappy customer will scare away potential customers, so you need to hold your teams to a standard of pleasing every single customer they work with. True — if you aren’t providing a flawless customer experience to every one of your customers, you aren’t operating a flywheel company. False — not […]
A description of your ideal buyer that sounds like it’s talking about an individual person but is based on aggregated information about your target market. An individual prospect that your company has identified as a good fit for your offering who will likely be receptive to outreach from your teams. A list of demographic information […]