True Or False? An Inbound Sales Strategy Aims To Connect With Buyers When They’re In The Decision Stage Of The Buyer’s Journey.

What Is The Main Purpose Of A Landing Page?

To capture a visitor’s information via a form To deliver an offer that a business is promoting To promote an offer on a website page, blog post or email To help nurture leads in order to turn them into customers Download HubSpot Inbound Certification Exam Answers (PDF)

What is the role of “back office” teams (accounting, legal, etc.) in creating buyer personas?

Back office teams don’t need to be involved in creating buyer personas, but they should understand and accept the finished personas. Back office teams often have key insights to offer during the creation process and should be invited to help create your buyer personas. Back office teams should own the buyer persona creation process because […]

How Can Thinking Of Your Business As A Flywheel Foster Cross-Team Collaboration?

If each team has separate funnels, a flywheel can help them understand how those funnels fit together and support each other. It’s impossible for a funnel to apply to multiple teams. Funnels inevitably cause friction between teams. A flywheel replaces the standard org chart by showing each individual employee and team their relationship to every […]