HubSpot Inbound Certification

When You Use Jobs Theory To Develop A Timeline Of Events, Where Does That Timeline Start?

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  • The first time a potential employee hears about your company.
  • The first time a potential customer realizes they have a need.
  • The day your company was founded.
  • The day you were hired into your current role.

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HubSpot Inbound Certification

If a sales rep is speaking with a specific person and discovers that the person doesn’t exactly match their assigned persona, what should the sales rep do?

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Rely on the information in the persona and ignore apparent differences. Personas often contain information that people don’t know about themselves and should be trusted over anything the individual person says. Focus on serving the person using the information they provide even if it doesn’t match the persona. If the same discrepancy comes up repeatedly, […]
HubSpot Inbound Certification

How does your company’s purpose affect “back office” teams (accounting, legal, etc.)?

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Your back office teams should define and maintain your company’s purpose and find ways to share it with the rest of the company. Back office teams should find ways to make sure accounting processes, legal forms, etc. are focused on the needs of your customers. Back office teams should be aware of your company’s purpose […]
HubSpot Inbound Certification

In The Three Horizon Framework, What Does Horizon Two Symbolize?

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The initiatives you to take to power short-term success The initiatives you take to power mid-term success The initiatives you take to power long-term success The initiatives you choose to omit or de-prioritize Download HubSpot Inbound Certification Exam Answers (PDF)

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