True Or False? Objectives Typically Have A Designated Time Period, While Key Results Can Be Long Lived.

What Is Conversion Optimization?

Conversion optimization is investment that produces reliable month-over-month growth. Your website becomes stronger as you continue to measure, iterate, and act. Conversion optimization is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey. Conversion optimization is the process of testing hypotheses on elements of your site […]

Who At Your Company Will Buyer Personas Most Benefit?

The marketing department, because buyer personas are primarily a marketing tool. The sales team, because buyer personas are primarily meant for qualifying leads. All customer-facing teams, because a good buyer persona can provide value to marketing, sales, and services. Executive leadership, because a good buyer persona will rally the company around the leadership’s vision of […]

Which Of The Following Is The Best Way To Align A Company’s Employees Around A Single Purpose?

Defining a company culture that encourages employees to focus on fulfilling the company’s purpose. Holding regular training sessions to remind employees what the company’s purpose is and teach them what they need to do to fulfill it. Having a randomly selected employee recite the company’s purpose verbatim at the beginning of every meeting. Adding the […]