- The initiatives you to take to power short-term success
- The initiatives you take to power mid-term success
- The initiatives you take to power long-term success
- The initiatives you choose to omit or de-prioritize
Movement through a funnel immediately stops when things stop flowing into the top of the funnel. The shape of a funnel doesn’t match the actual shape of a conversion chart. There are many different kinds of funnels, each with its own shape. When you pour liquid into a funnel, some of the liquid will stick […]
You’ve Been Tasked With Helping To Research Your Organization’s Buyer Persona. Your Boss Asks You To Reach Out To A Few Good And Bad Customers. Is This The Right Approach?
Yes, you should try to interview all types of customers. That way you’ll have a better idea of the ideal buyer you’re trying to market and sell to. Yes, interview as many current customers as you possibly can. You should avoid reaching out to prospects since they haven’t used your product/service. No, you shouldn’t be […]
Promoters Passives Detractors Download HubSpot Inbound Certification Exam Answers (PDF)