Marketing should create your buyer personas because they have the most data about prospects. Services should create your personas because they have the most data about customers. Your executive leadership should create your buyer personas because they best understand the company vision. Anybody who interacts with your customers, directly or indirectly, should be invited to […]
Movement through a funnel immediately stops when things stop flowing into the top of the funnel. The shape of a funnel doesn’t match the actual shape of a conversion chart. There are many different kinds of funnels, each with its own shape. When you pour liquid into a funnel, some of the liquid will stick […]
Lead flows collect more detailed information than forms. Lead flows appear on top of the page while forms are embedded in the page. Forms usually have more fields than lead flows. Submissions from lead flows and forms both appear on the contact timeline. Download HubSpot Inbound Certification Exam Answers (PDF)
