When It Comes To Inbound Best Practices, You Personalize For:

Which of the following is the best way to align a company’s employees around a single purpose?

Defining a culture that encourages employees to focus on fulfilling the company’s purpose Holding regular training sessions to remind employees what the company’s purpose is and teach them what they need to do to fulfill it Having a randomly selected employee recite the company’s purpose verbatim at the beginning of every meeting Adding the company […]

What Is The Buyer’s Journey?

It’s the active research process someone goes through leading up to a purchase. It’s the experience your prospect goes through when learning about your brand. It’s the Inbound Methodology but from the buyer’s perspective. It’s the set of actions that a buyer goes through after he or she made a purchase. Download HubSpot Inbound Certification […]

True or false? Delight is only about the customer experience your service delivers.

True False Download HubSpot Inbound Certification Exam Answers (PDF)