When It Comes To Inbound Best Practices, You Personalize For:

Why is it important to make sure the people buying your product are happy?

Happy customers generate more customers through word-of-mouth recommendations. Word-of-mouth from unhappy customers can prevent potential customers from buying. Happy customers are more likely to become repeat customers. All of the above Download HubSpot Inbound Certification Exam Answers (PDF)

What Is Conversion Optimization?

Conversion optimization is investment that produces reliable month-over-month growth. Your website becomes stronger as you continue to measure, iterate, and act. Conversion optimization is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey. Conversion optimization is the process of testing hypotheses on elements of your site […]

How Can Thinking Of Your Business As A Flywheel Foster Cross-Team Collaboration?

If each team has separate funnels, a flywheel can help them understand how those funnels fit together and support each other. It’s impossible for a funnel to apply to multiple teams. Funnels inevitably cause friction between teams. A flywheel replaces the standard org chart by showing each individual employee and team their relationship to every […]