When It Comes To Inbound Best Practices, You Personalize For:

Who At Your Company Will Buyer Personas Most Benefit?

The marketing department, because buyer personas are primarily a marketing tool. The sales team, because buyer personas are primarily meant for qualifying leads. All customer-facing teams, because a good buyer persona can provide value to marketing, sales, and services. Executive leadership, because a good buyer persona will rally the company around the leadership’s vision of […]

What is the relationship between a company’s profits and its purpose?

A company’s purpose is to generate profits. A company’s profits enable it to fulfill its purpose. A company’s profits distracts from its purpose. A company’s purpose drives profits. Download HubSpot Inbound Certification Exam Answers (PDF)

Which Place Is Recommended For The Storage Of Your Prospect’s Information?

A knowledge base A notepad A CRM system An email provider Download HubSpot Inbound Certification Exam Answers (PDF)