You Want To Improve Your Customer Experience Processes And Your Products To Ensure You’re Focused On Delight. Which Should You Do To Get The Largest, Most Representative Sample?

Who Should Be Involved In Creating Your Buyer Personas?

Marketing should create your buyer personas because they have the most data about prospects. Services should create your personas because they have the most data about customers. Your executive leadership should create your buyer personas because they best understand the company vision. Anybody who interacts with your customers, directly or indirectly, should be invited to […]

When Should You Focus On Delighting People?

From the very first moment someone interacts with your business From the moment they become a customer to delight them into promoters At the beginning of the sales process After they have used your product or service Download HubSpot Inbound Certification Exam Answers (PDF)

What kinds of information does your marketing team likely need included in a persona?

The number of people represented by that persona that they need to bring to the website each month How the persona finds answers to problems and how they prefer to be communicated with The persona’s first name and email address so that they can be sent personalized marketing emails The size of the target market […]