Fill In The Blank: You Standardize For ______________.

True or false? The buyer’s journey is only used by your marketing team.

True False Download HubSpot Inbound Certification Exam Answers (PDF)

Which Of The Following Is NOT Something You Would Take Into Account When Contextualizing Information?

What actions have happened prior to this point What activities brought someone to this point What your product/service best attributes are What type of question is being asked, and how the prior actions and activities influenced the current situation Download HubSpot Inbound Certification Exam Answers (PDF)

If A Salesperson Is Speaking With A Specific Person And Discovers That The Person Doesn’t Exactly Match Their Assigned Persona, What Should The Salesperson Do?

Rely on the information in the persona and ignore apparent differences. Personas often contain information that people don’t know about themselves and should be trusted over anything the individual person says. Focus on serving the person using the information they provide even if it doesn’t match the persona. If the same discrepancy comes up repeatedly, […]