True β A business might have other goals it wants to achieve, but its leaders must be focused on profits first in order to achieve those other goals. True β A business only exists to create profits for the people it employs. False β Although most businesses have to generate profits in order to sustain […]
A description of your ideal buyer that sounds like itβs talking about an individual person but is based on aggregated information about your target market. An individual prospect that your company has identified as a good fit for your offering who will likely be receptive to outreach from your teams. A list of demographic information […]