Cross-sell Up-sell Resell All of the above Download HubSpot Inbound Certification Exam Answers (PDF)
The marketing department, because buyer personas are primarily a marketing tool. The sales team, because buyer personas are primarily meant for qualifying leads. All customer-facing teams, because a good buyer persona can provide value to marketing, sales, and services. Executive leadership, because a good buyer persona will rally the company around the leadership’s vision of […]
A knowledge base A notepad A CRM system An email provider Download HubSpot Inbound Certification Exam Answers (PDF)