Which of the following is NOT a “job dimension” that Jobs Theory might uncover?

How Can You Apply Flywheel Thinking To Your Company’s Budget?

By investing as much money into things that drive customer happiness—such as support teams and product improvements—as you do into acquiring new customers through marketing and sales. By making sure funds are evenly distributed to each section of the flywheel. Marketing, sales, and customer support should each have equal proportions of the overall budget. If […]

Which Of The Following Best Describes A Buyer Persona?

A description of your ideal buyer that sounds like it’s talking about an individual person but is based on aggregated information about your target market. An individual prospect that your company has identified as a good fit for your offering who will likely be receptive to outreach from your teams. A list of demographic information […]

True Or False? If One Horizon Begins To Underperform, You Should Reallocate Resources To Those Initiatives Until They Start Performing Well.

True False Download HubSpot Inbound Certification Exam Answers (PDF)