- The marketing department, because buyer personas are primarily a marketing tool.
- The sales team, because buyer personas are primarily meant for qualifying leads.
- All customer-facing teams, because a good buyer persona can provide value to marketing, sales, and services.
- Executive leadership, because a good buyer persona will rally the company around the leadership’s vision of the ideal customer.
Our customers buy our product because it helps them feel more confident in social situations. When I’m on my way to work, I want a quick and easy breakfast so that I can finish eating before I get to work and not get hungry again until after my first meeting of the day. XYZ, Inc., […]
A description of your ideal buyer that sounds like it’s talking about an individual person but is based on aggregated information about your target market. An individual prospect that your company has identified as a good fit for your offering who will likely be receptive to outreach from your teams. A list of demographic information […]
The company’s mission The company’s values What customers say about the company The way employees behave when unsupervised Download HubSpot Inbound Certification Exam Answers (PDF)