- The marketing department, because buyer personas are primarily a marketing tool.
- The sales team, because buyer personas are primarily meant for qualifying leads.
- All customer-facing teams, because a good buyer persona can provide value to marketing, sales, and services.
- Executive leadership, because a good buyer persona will rally the company around the leadership’s vision of the ideal customer.
Movement through a funnel immediately stops when things stop flowing into the top of the funnel. The shape of a funnel doesn’t match the actual shape of a conversion chart. There are many different kinds of funnels, each with its own shape. When you pour liquid into a funnel, some of the liquid will stick […]
Objectives are statements that define the quantitative outcome of your goal. Objectives are statements that define the qualitative outcome of your goal. Objectives are statements you use to benchmark and monitor the progress toward your key result. Objectives are statements you use to benchmark the performance of every individual contributor. Download HubSpot Inbound Certification Exam […]
True Or False? To Ensure That Search Engines Understand Your Website Page, It’s Necessary To Repeat Your Primary Keyword Throughout The Page Content Using The Same Wording And Phrasing.
True False Download HubSpot Inbound Certification Exam Answers (PDF)