- Your company’s purpose is found by combining your buyer personas together into a single company persona.
- Your company’s purpose describes the culture your employees experience while buyer personas describe your company’s responsibility to customers.
- The people who buy from your company (personas) are the only ones who understand the mission your company is trying to accomplish (purpose).
- Having a deep understanding of the problem your company solves (purpose) can help you identify the people who have that problem (personas).
Movement through a funnel immediately stops when things stop flowing into the top of the funnel. The shape of a funnel doesn’t match the actual shape of a conversion chart. There are many different kinds of funnels, each with its own shape. When you pour liquid into a funnel, some of the liquid will stick […]
sharing your brand expressing your opinions sharing your knowledge building a brand Download HubSpot Inbound Certification Exam Answers (PDF)
A Website Visitor Is Reading The Blog Post You Published Last Month. They’re Intrigued By The Call-To-Action That You Have At The Bottom Of Your Post, So They Decide To Click It And Are Redirected To A Form Which They Fill Out And Submit. Which Inbound Methodology Stage Is Being Described In This Scenario?
Attract Convert Close Delight Download HubSpot Inbound Certification Exam Answers (PDF)