- Your company’s purpose is found by combining your buyer personas together into a single company persona.
- Your company’s purpose describes the culture your employees experience while buyer personas describe your company’s responsibility to customers.
- The people who buy from your company (personas) are the only ones who understand the mission your company is trying to accomplish (purpose).
- Having a deep understanding of the problem your company solves (purpose) can help you identify the people who have that problem (personas).
It’s the active research process someone goes through leading up to a purchase. It’s the experience your prospect goes through when learning about your brand. It’s the Inbound Methodology but from the buyer’s perspective. It’s the set of actions that a buyer goes through after he or she made a purchase. Download HubSpot Inbound Certification […]
You’ve Joined A Startup Company. Before Building Out Your Content Strategy, You’ll Need To Develop Your Company’s Primary Buyer Persona. What’s The Appropriate Order For Developing The Buyer Persona For Your Startup?
Research, identify trends, and create persona stories Create persona story, test and optimize, and make assumptions Make assumptions, identify trends, and ask company employees for input A buyer persona shouldn’t be developed at this time. Download HubSpot Inbound Certification Exam Answers (PDF)
True False Download HubSpot Inbound Certification Exam Answers (PDF)