- Back office teams don’t need to be involved in creating buyer personas, but they should understand and accept the finished personas.
- Back office teams often have key insights to offer during the creation process and should be invited to help create your buyer personas.
- Back office teams should own the buyer persona creation process because they are less biased than customer facing teams.
- Back office teams shouldn’t be involved with buyer personas at all because they don’t interact with customers directly.
Movement through a funnel immediately stops when things stop flowing into the top of the funnel. The shape of a funnel doesn’t match the actual shape of a conversion chart. There are many different kinds of funnels, each with its own shape. When you pour liquid into a funnel, some of the liquid will stick […]
Attract, Convert, Close, and Delight Awareness, Consideration, Decision, and Delight Find, Engage, Convert, and Nurture Identify, Connect, Explore, and Advise Download HubSpot Inbound Certification Exam Answers (PDF)
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