Fill in the blank: You can attract people by using _________ to create content and experiences.

What kinds of information does your marketing team likely need included in a persona?

The number of people represented by that persona that they need to bring to the website each month How the persona finds answers to problems and how they prefer to be communicated with The persona’s first name and email address so that they can be sent personalized marketing emails The size of the target market […]

According To Jobs Theory, Which Of The Following Is An Example Of A Job Story?

Our customers buy our product because it helps them feel more confident in social situations. When I’m on my way to work, I want a quick and easy breakfast so that I can finish eating before I get to work and not get hungry again until after my first meeting of the day. XYZ, Inc., […]

What’s The Maximum Number Of Top Priorities A Company Should Have At Any Given Time?

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