View the journey from the buyer’s perspective and focus on the tasks they need to accomplish Set goals based on the commission you want to earn this month Don’t push people. If a prospect is moving slowly, move on to someone else. Follow up multiple times a day Download HubSpot Inbound Certification Exam Answers (PDF)
Marketing should create your buyer personas because they have the most data about prospects. Services should create your personas because they have the most data about customers. Your executive leadership should create your buyer personas because they best understand the company vision. Anybody who interacts with your customers, directly or indirectly, should be invited to […]