What might your customer service team use the buyer’s journey for?

Which Departments Should Be Involved In Creating Content?

All departments Just marketing Just marketing and sales All customer-facing departments Download HubSpot Inbound Certification Exam Answers (PDF)

You’ve Been Tasked With Helping To Research Your Organization’s Buyer Persona. Your Boss Asks You To Reach Out To A Few Good And Bad Customers. Is This The Right Approach?

Yes, you should try to interview all types of customers. That way you’ll have a better idea of the ideal buyer you’re trying to market and sell to. Yes, interview as many current customers as you possibly can. You should avoid reaching out to prospects since they haven’t used your product/service. No, you shouldn’t be […]

Fill In The Blank: Inbound Is Knowledge _________.

Awareness Activation Monetization Optimization Download HubSpot Inbound Certification Exam Answers (PDF)