Back office teams don’t need to be involved in creating buyer personas, but they should understand and accept the finished personas. Back office teams often have key insights to offer during the creation process and should be invited to help create your buyer personas. Back office teams should own the buyer persona creation process because […]
Lead scoring Targeted content Marketing qualification matrix Multi-channel Download HubSpot Inbound Certification Exam Answers (PDF)
True False Download HubSpot Inbound Certification Exam Answers (PDF)