- Flywheels store momentum.
- Flywheels represent a circular process rather than a linear one.
- Flywheels are able to stand unsupported for an indefinite amount of time.
- Flywheels accelerate as you add more energy to them.
You’ve Been Tasked With Helping To Research Your Organization’s Buyer Persona. Your Boss Asks You To Reach Out To A Few Good And Bad Customers. Is This The Right Approach?
Yes, you should try to interview all types of customers. That way you’ll have a better idea of the ideal buyer you’re trying to market and sell to. Yes, interview as many current customers as you possibly can. You should avoid reaching out to prospects since they haven’t used your product/service. No, you shouldn’t be […]
Key results are how you quantitatively benchmark and monitor how you get to the objective. Key results are how you qualitatively benchmark and monitor how you get to the objective. Key results are statements you use to benchmark the performance of every individual contributor. Key results are reports that explain how you know how your […]
The size of the target market represented by each persona. The full name, title, and direct phone number of the persona so they can reach out and initiate a sales conversation. The goals and challenges the persona typically has that your product can help with. They’re quota for the number of sales they need to […]