True Or False? Attracting Is The Role Of Marketing. Engaging Is The Role Of Sales. Delighting Is The Role Of Services.

What Kinds Of Information Does Your Marketing Team Likely Need Included In A Persona?

The number of people represented by that persona that they need to bring to the website each month. How the persona finds answers to problems, and how they prefer to be communicated with. The persona’s first name and email address so they can be sent personalized marketing emails. The size of the target market represented […]

If a sales rep is speaking with a specific person and discovers that the person doesn’t exactly match their assigned persona, what should the sales rep do?

Rely on the information in the persona and ignore apparent differences. Personas often contain information that people don’t know about themselves and should be trusted over anything the individual person says. Focus on serving the person using the information they provide even if it doesn’t match the persona. If the same discrepancy comes up repeatedly, […]

Fill In The Blank: When Creating A Content Offer, Use _________ To Determine The Best Content Offer Format.

your buyer personas the buyer’s journey content distribution industry benchmarks Download HubSpot Inbound Certification Exam Answers (PDF)