- Identify questions that might be asked
- Identify topics you need to have information on
- Identify topics you may have information on, and what types of questions may be asked
- Identify content for your blog and marketing pages that would be used to generate leads
The initiatives you to take to power short-term success The initiatives you take to power mid-term success The initiatives you take to power long-term success The initiatives you choose to omit or de-prioritize Download HubSpot Inbound Certification Exam Answers (PDF)
If a sales rep is speaking with a specific person and discovers that the person doesn’t exactly match their assigned persona, what should the sales rep do?
Rely on the information in the persona and ignore apparent differences. Personas often contain information that people don’t know about themselves and should be trusted over anything the individual person says. Focus on serving the person using the information they provide even if it doesn’t match the persona. If the same discrepancy comes up repeatedly, […]
The inbound methodology has arrows to show the direction your flywheel should spin. The inbound methodology is shown as a circle. It presents the flywheel that will drive your businesses growth. The only way to make your company operate like a flywheel is to use inbound techniques. The inbound methodology represents a funnel that exists […]