Fill In The Blanks: You ________ Have To Provide The _________ Right Response, Before Delivering The __________ Correct Information.

True or false? Every business exists primarily to create profits.

True — a business might have other goals it wants to achieve, but its leaders must be focused on profits first in order to achieve those other goals. True – A business only exists to create profits for the people it employs. False — businesses should not think about profits at all. Instead, they should […]

Why Is It Common For Companies To Think Of Themselves In Terms Of A Funnel?

Because flywheels were only recently invented, but funnels have been around for much longer. Because funnels are powered by gravity, just as businesses are anchored by revenue. Because companies that don’t use the inbound methodology are inherently funnel-shaped. Because many business charts show conversion rates, and those charts are often shaped like a funnel. Download HubSpot […]

Fill in the blank: The inbound methodology is a circle. What does it represent?

funnel obelisk flywheel cyclone Download HubSpot Inbound Certification Exam Answers (PDF)