A sales process is an outdated, seller-focused idea. An inbound sales strategy replaces the need for a sales process. Every sales team has its own sales process, but an inbound sales strategy can be implemented by every sales team. A sales process describes the steps a seller takes during a sales cycle, while an inbound sales strategy […]
A semi-fictional representation of your ideal customer based on real data and some select educated speculation A lead in your database A true view of your personas A completely fictional representation of your ideal customer based on real data and some select educated speculation Download HubSpot Inbound Certification Exam Answers (PDF)